The ecommerce landscape is ever changing and you may be researching ways that you can increase your reach, or perhaps you may be wanting to test the waters with a new business idea or a product range.    Selling on marketplaces provides you with opportunities to sell more, diversify your sales and adapt to the ebbs and flows of the ecommerce market.   With the average shopper making a beeline to buy on a marketplace over a standalone ecommerce website, you ...

Summer time is often a slow time for sales, but it’s not an excuse to put your feet up, the summer sales slump is a great time to prepare your ecommerce business for the sales season ahead. It’s certainly not too early to be thinking about Christmas, Boxing Day sales or even Black Friday and Cyber Monday. If you put the leg work in now you’ll be in the right place to reap the rewards later.   Plan now be rewarded later.   You will save a lot of stress and ...

  Being an online digital business does not exempt you from considering your impact on the environment. There are many ways that an ecommerce business can address the consumers requirements for environmental sustainability. What can your business offer to become more environmentally sustainable? Perhaps utilise a fulfilment service that offers recycled or reusable packaging as well as offering streamlined delivery routes to reduce pollution? Not only will you be doing your bit for the ...

Most of us own a smartphone and we’re all familiar with shopping and browsing online. With more and more sales taking place on a mobile device it is more important than ever for businesses, large and small, to optimise their sites for mcommerce. So how can you make sure yours is ready to take advantage of the benefits of mobile commerce?   If you are looking for more ways to sell online, you may be looking into how mcommerce can benefit your customers. What is mcommerce and how ...

Get to know your customers day is celebrated quarterly and it was first designed to encourage ecommerce stores to reach out to their customers, and get to know who they are selling to. It is observed every third Thursday in January, April, July and October. It’s such a great way for ecommerce business owners to focus on knowing their customers, tailor their marketing, build trust and generally improve their customer service. This year the holiday is celebrated on Jan 20, Apr 21, Jul 21, ...

By Liam Brennan   No eCommerce store can afford to ignore Amazon Prime Day. Now in its 8th year, this two-day sales extravaganza has become one of the biggest annual events for online sellers and is next scheduled for July 12th-13th, 2022. Prime Day is an ideal opportunity to boost both sales and brand awareness via huge promotions across a range of product lines. If your business isn’t taking part in the event, you’ll be facing immense competition over these two ...

    Love it or hate it, social media is an important marketing tool for your business, you can engage with it as much, or as little as you choose, and you don’t need to spend a lot to be seen or heard, making it a great level playing field with your competitors.   Social media is all about connecting with people and engaging in digital dialogue, so it’s the perfect day to get out there and say hello to your audience and gain some new ...

Every third Sunday of June, fathers everywhere prepare to accept a whole heap of fuss and pampering from their loved ones. However, Father’s Day can be a sensitive time for many people for many reasons, so it is important to choose your marketing message wisely. As an ecommerce store owner, it is a good idea to reach out to your subscribers and ask whether they are ok to receive your communications related to Father’s Day. Father’s Day however should not be overlooked as a key ...

Bring out your trestle tables, bunting and beer! It’s exciting times ahead with less than a week to go until we celebrate the Queen’s Platinum Jubilee. We love to celebrate as a nation and with celebrations comes spending! The August bank holiday in 2021 saw spending increase by over 20%, and this bank holiday is twice as long, so how can your business benefit from the Jubilee celebrations?     When is the Queen's Jubilee Bank Holiday?   The 4-day ...

What is multichannel marketing?   Multichannel refers to marketing over many different channels. A multichannel strategy will interact with a customer online and instore, in ads, on tv etc but (and here is the difference!) the channels will be more isolated from one another, they will function independently.   Examples of reaching a customer using a multichannel approach would be by email or text messages, podcasts or social media. Each channel is the starting touchpoint ...