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What ecommerce platform should I use?

What ecommerce platform should I use?

George - 21 Apr 2022 17:00:00

Which ecommerce platform is best?


Firstly you have to ask yourself what it is that you need from an ecommerce platform. Have you already built a business and are currently trading online but find your ecommerce system is somewhat lacking in the features you need to grow your business?


There are so many ecommerce platform to choose from today, that it can be a minefield when choosing the right one for your business.


What is an ecommerce platform?


It is important to understand exactly what an ecommerce platform is, and what it can do for your business. An ecommerce platform is a system that provides a person or business with an online store in order to sell products, both physical and digital, as well as services, to a targeted audience. It can either take the place of a brick and mortar store, or provide an additional shop-face for customers. The most useful ecommerce systems also provide functionality to enable the merchant to provide a better shopping experience by offering multiple payment options, customer service and shipping and logistics management tools, as well as providing marketing features etc.


A comprehensive ecommerce site such as Sellr, can also provide a POS (point of sale) system enabling the user to run an entire commerce business both online and instore, and allows the taking of mobile credit card payments such as PayPal or Stripe.


Who invented ecommerce?


Online shopping is not a new concept, it is something that is continually developing and the world of ecommerce is still a fast-growing industry.


It is interesting to learn that the first online shopping experience was invented in the Uk by Michael Aldrich in 1979, to allow businesses to sell directly to consumers or to indeed to other businesses. This technique was later coined ‘ecommerce’. The ecommerce industry continues to grow at an incredible rate with ecommerce accounting for more than $6.5 trillion in sales by 2023, which is 22% of global retail sales. So from its humble beginnings of a simple telephone wire connecting a TV to a computer, the ecommerce market is big business, which happily anyone today can utilise to shop or sell online.

Read more ecommerce stats at: thrivemyway


What ecommerce system should you choose?


The most well known ecommerce systems such as Shopify, Wix and WooCommerce are great and all work differently so it's best to sign up to their free options and see how the interface is laid out and if you find them logical to use. Also, check that they have the features available that you need to grow your business successfully. Sellr is a fantastic option if you value great customer support, want to design the look and feel of your website just as you like it, and also want lots of features to help you market and grow your business.


Ecommerce platforms - where to start?


Every ecommerce system is different, so it would be a good idea to make a list of the features that you think would be useful for your business, and also the qualities that you are looking for in an ecommerce service provider. Do you want flexible payment options to enable you to pay for the features that you need in order to keep to your budget? Do you want your website to be a great design as well as fast loading for your customer? Do you want access to 24/7 support, or is that not so important to you? 


Once you have asked yourself these questions, it will be more obvious to you which ecommerce platform is more suited to you and your business. Why not take the first step now. Sign up to Sellr for a free trial and discover just how easy it is to launch your online store. Design that great looking website you have always wanted. 


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